CAMPAIGN (STUDENT PROJECT)

concept • environmental • digital • merchandise

Fungal infections are grim. And they’re extremely irritating and extremely common, but we never really talk about them.

The idea behind the campaign is to encourage us all to get comfy with getting gross and sweaty when we exercise, and know that Canesten have the products to sort out any ensuing fungal fun.

The aim of this project was to run a public health campaign in conjunction with a series of charity group exercise challenges. The visuals embrace the organic shape of sweat drops in all their grim glory, with typography that pushes and pulls to get really uncomfortable and a colour palette that calls back to 80s aerobics colour blocking.